How does it work
We’ll just go through these 4 easy steps
1
Initial discussion
This meeting is for between 1 and 2 hours and goes into exactly where your business is at the moment and I guess more importantly where you would like it to be 12 months’ time. I will go through a heap of ideas on how you can improve what you are currently doing and also some new ones that you could implement straight away. This meeting is totally FREE. After this meeting you may decide that I make a bit of sense and you would like to move your business forward and engage my services.
2
Understanding your business
Once you engage our services, we begin with the Planning meeting. This is where we jump right in and analyze your business from the bottom up. We work out why you’re your business is where it is and what’s been holding it back. We go through your financials so that you and we know exactly where all your margins are, plus we put into place tracking processes so that you can understand where all your business is coming from and why. We go right over your marketing to see what is working and what’s not. This is a very important meeting and will take as long as it takes, normally 2 to 3 hours.
3
Delivering the strategy
Once we finish Step 2 we then take all that information and put together a detailed business plan, not the type you do and put in the bottom drawer and don’t look at it again. This is a 1-page working business plan that will detail exactly how we are going to achieve the goals that we have set.
4
Implementation
This is the fun part. This is where we start to implement each of the steps that we have set out in the business plan. During this process we will be with you every step of the wayto make sure that the business stays on track. We will meet with you face to face every week,go over anything that has come up during the week and to make sure that we achieve our goals. We are also contactable by phone at any point you may need some advice. Through our “Marketing By Numbers”program we will be tracking everything from your margins to phone calls, conversion, average sale.You will be amazed what a difference a coach will make to your business.
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