A few words
About us
Don’t be afraid to get creative and experiment with your marketing.
| The Unfair Advantage was founded by Bret Petersen in 1997. Bret has been in sales and marketing for thirty years and has worked in Australia, New Zealand, The United Kingdom, Singapore, and the USA. In the 1990’s Bret developed a strategy for one the News Group papers that generated over $1,000,000 in annual advertising revenue and increased circulation by 14%. He launched his own highly successful newspaper in the heart of the 1987 stock market crash and grew it to the third-highest circulating paper in the country within the first twelve months of operation. He spent two years writing The Unfair Advantage Profit-Building Program and since then it has been heralded as the best program in existence. The Unfair Advantage has grown to become one of the most successful (in terms of client successes as well as our own), marketing companies around. The company has worked with over a thousand businesses in almost every conceivable industry; from professional services like accountants and lawyers to tradespeople of all description; from small individual retail shops to major retail outlets; from franchisers to franchisees; from wholesalers and manufacturers to distribution agents. Rod Hurst moved to the Sunshine coast in 1993 and owned and grew a very successful Newsagency before selling in 2004. In 2005 Rod started work with The Unfair Advantage and began an extensive 2 years of training alongside Bret. During the next 6 years, Rod worked with over 150 businesses and grew them to become very profitable and with the systems, he puts in place, very saleable. Prior to moving to the Sunshine Coast Rod had started and owned his own Financial Planning practice for 9 years in Brisbane, he also had several other business interests. In 2013 Rod purchased The Unfair Advantage from Bret who had decided to retire for health reasons. Over the past decade we have continued to develop strategies and techniques that rival any known around the globe. By applying these ideas, clients often see measurable increases in turnover within months – sometimes, weeks. With such a convincing track record, it’s no wonder we are able to offer an unbeatable guarantee of your success. |